Quartz Daily Brief—Europe edition—California quake, Scotland debate, Ebola …
August 25, 2014
French President Hollande faces dilemma over economic reforms
August 26, 2014

Kroger’s newest Signature Store in Humble opens Aug. 27

In less than two days, the new Kroger Signature store in Humble will open its doors for the community on Aug. 27.

Based on suggestions and commentary from the community and regular Kroger shoppers from their previous location, the store will feature items regularly requested by customers and will cater to the demographics of the shoppers.

“We are very excited about this new Signature store opening since it will be so much larger than the previous location which means we will be able to offer more to our customers,” Kristal Howard, public relations manager for Kroger, said. “The demographics for this particular store are interesting since it is one-third caucasian, one-third Hispanic and one-third African American; there are a lot of products this store will have that none of other stores will have because it is what our customers purchase often at this location.”

The new Kroger Signature store is around 45,000 square feet larger than their previous location along the U.S. Highway 59 feeder and Business FM 1960. The new 104,000 square-foot store is located at 9475 FM 1960 Humble.

The previous Kroger has been serving customers for 36 years; many customers and community agree that it is time for a newer and larger grocery store.

All of the employees from the previous location are being moved to the new store on opening day plus they have hired an additional 100 people from the community that will help ensure the store’s success.

The Kroger Signature store will feature a variety of international fare from regions of Latin America, Europe and Asia as well as Texas grown produce, one of the largest meats and seafood counter where guests can get everything from lobster to pig’s feet, a bakery, deli, 400 different option of beer including local craft brews, 500 types of wine, kitchen cookware and gadgets, an expanded pet section and a baby section where guests can buy clothes, diapers, formula, food and toys.

The Church’s Chicken and First Convenience Bank will both be relocated to the new store location on FM 1960.

“This new Signature store is built with energy efficiency in mind,” Howard said. “There are 112 skylights that allow for the store to be flooded with natural light which helps us to reduce the amount of electricity we are using to light the store. We try to practice every energy-efficient measure that we can with our stores.”

In the new store model, the aisles are much larger than traditional stores which allow for customers to move through the aisles with ease.

They plan to host a ceremonial ribbon cutting ceremony on Wednesday, Aug. 27 at 10 a.m. and there will be giveaways for the first five days they are open to the first 250 customers in the door when they open at 8 a.m.

According to Howard, the Kroger Fuel Center located in front of the store along FM 1960 has been a big hit since shoppers can save up to $1 on gas and is easily accessible from FM 1960.

For more information, visit www.kroger.com.

Leave a Reply